Is your company innovative? How does your company inject innovation into your development life cycle and product set?
Although most companies would describe themselves as innovative, the truth is they are not and do not commit to innovation due to the extreme uncertainty and high risk associated with it. The main obstacles to improving innovation within organizations are a planning and project model with long cycle times, a risk adverse culture, and management that is not rewarded for innovation as their goals are tied to delivering tactical project based work influenced by the technical debt constraints of the current technologies deployed.
Google uses an innovative approach to innovation, pretotyping, which is related to the "Lean Startup" movement http://theleanstartup.com and the practice of building the "Minimum Viable Product". From the Pretotyping website http://www.pretotyping.org
Pretotyping [pree-tuh-tahy-ping], verb:
Testing the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.
Less formally, pretotyping is a way to test a product idea quickly and inexpensively by creating extremely simplified versions of that product to help validate the premise that "If we build it, they will use it."
The Pretotyping Manifesto describes the following principles: http://www.pretotyping.org/the-pretotyping-manifesto-1
- Innovators beat ideas
- Pretotypes beat productypes
- Building beats talking
- Simplicity beats features
- Now beats later
- Commitment beats committees
- Data beats opinions
For more information on pretotyping, check out this video on "Innovation at Google".
No comments:
Post a Comment