Social networking has transformed
the way we interact. With Twitter,
Facebook, and LinkedIn, we can interact with friends and colleagues, connect
with subject matter experts, post status, monitor activity streams, broadcast
videos/images at a moment’s notice from our device of choice with instantaneous
feedback.
Wouldn't it be great if we could
leverage the benefits of social networking in the work place? Well, we can with enterprise social
software. Think of enterprise social
software as the old company intranet/portal on steroids. Enterprise social software provides agile
collaboration, instantaneous information sharing, and seamless integration capabilities
by linking social, mobile, cloud and information sources. Enterprise social software increases information sharing and
productivity by using technology to:
- Encourage networking, collaboration, and teamwork
- Foster innovation and continuous improvement
- Create communication efficiencies
- Facilitate best practices, reuse, and knowledge capture
According to Gartner's
"Magic Quadrant for Social Software in the Workplace" published
September 10, 2013 the leaders in this space are:
- Jive Software: http://www.jivesoftware.com
- Microsoft (acquired Yammer in June 2012): http://www.microsoft.com/en-us/news/press/2013/jun13/06-25yammer1yrpr.aspx
- salesforce.com: http://www.salesforce.com
Although the enterprise social
software market is highly dynamic and will continue to evolve, technology leaders
need to establish a roadmap for adoption that will enable the enterprise to realize
the value of social networking both tactically and strategically.
The use of social networking for your business is quite real. I once participated in konfirentsii and as an example there was a company in which all external business communication based on facebook. And it was a successful company
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